Employer Brand Discovery & Strategic Audit
The Employer Brand Discovery and Strategic Audit projects are research based activities carried out by our team of employer brand specialists at JobHoller, designed to deliver a clear strategy to meet your unique employer brand objectives.
Each discovery activity ranges from careers page audits, employee engagement measurement, right through to the creation of bespoke employer brand architecture and strategies for your organisation.
Benefits of Employer Brand Discovery & Strategic Audit..
To develop a unique employer value proposition (EVP)
To build a bespoke employer brand architecture
To discover the best way to promote your employer brand
To create consistency in brand messaging and recruitment marketing
To reduce your cost per hire
To streamline your recruitment process & enhance the candidate experience
9/10
candidates would apply for a job when it’s from an employer brand that’s actively maintained
(workable)
92%
of people would consider changing jobs if offered a role with a company with an excellent corporate reputation.
(CR Magazine)
How It Works
The exact workflow for an employer brand discovery & strategic audit can differ depending on client size, budget and objectives, however below is a brief outline of what is involved:
1
Defining Your Objectives
2
Reviewing Talent Acquisition
3
Employer Brand Perception Analysis
4
Implement an Internal Employer Brand Team
5
EVP Research & Discovery
6
Building Employer Brand Architecture
7
Employer Brand Campaign Plan & Management
8
Measure Results
Get a FREE Discovery Dive from JobHoller
Looking to attract candidates for a specific vacancy in your organisation
For a limited period we are offering a FREE Discovery Dive service to give clients an insight into where their organisation is winning and losing a specific type of talent, the current candidate market for their live vacancy, latest salary trends as well as a desktop analysis of your employer brand and social channels.
