Social Identity & Channel Management
Attracting and engaging candidates through social media really is our sweet spot at JobHoller, and we offer a variety of services in this area for our clients.
Whether you are looking to build your presence on Twitter, create a content plan for Instagram or have our social media experts manage everything on your behalf, we have a solution to meet every objective and budget.
Benefits of using Social Media for your Employer Brand
To provide a window into your company culture and environment
To share employee stories and employer brand content
To engage candidates for current and future vacancies
To build candidate trust and activate employee advocacy
To increase your employer brand reach to more relevant candidates
To increase your numbers of direct candidate applications
68%
of Millennials visit employer's social media properties specifically to evaluate the employer's brand
(CareerArc)
76%
of companies choose social media to communicate employer brand
(TalentLyft)
Building Your Social Channels
Looking to get started with social media for your employer brand? We can build branded pages for your careers presence, start to build up a relevant following of candidates and populate each channel with content to help you on your way
Channels Include:
Facebook, Twitter, Instagram, LinkedIn, TikTok.
Content Calendar / Content Creation
Keeping your social channels updated regularly is essential for a strong employer brand presence. If you have internal resource to manage this we can create you a bespoke content calendar, provide your team with the tools and training to effectively manage your organic social campaigns, and be on hand to assist you where needed. Our employer brand team can also create unique content on your behalf including blogs, images and videos to include in your marketing schedule.
Social Media Management
Want our social media team to manage your social channels for you? We can populate your feeds with relevant employer brand content, bespoke media and graphics, live vacancies plus react to post engagement on your behalf.
Channels Include:
Facebook, Twitter, Instagram, LinkedIn, TikTok.
Targeted Paid Social Media Campaigns
Want to get your employer brand content / live vacancies in front of more relevant candidates? Targeted paid social media campaigns could be the perfect solution for you.Our team of marketing experts will build out campaigns on your behalf, from one-off candidate attraction drives to long-term social campaigns, ensuring your content and brand gets noticed by the right people.
Channels include:
Facebook and Instagram Adverts, LinkedIn Sponsored Content, Twitter Adverts, Google / Bing / PPC
Employee Advocacy Activation
Looking to engage your employees, increase social reach and build trust in your employer brand? Then an employee advocacy program could be just what you are looking for. We can create your unique hashtag(s), deliver your employer advocacy plan, educate your employees on best practise and track engagement levels through our JobHoller technology suite.
Read how Sky has activated employee advocacy through their #LifeAtSky Campaign here
